Traditional roadside signage (like VMS boards) might seem “good enough” — but the data shows they’re wildly inferior to modern full-colour LED screens when it comes to visibility, recall, and real marketing impact.
• Digital screens get roughly 400% more views than static displays. That’s a huge boost in exposure.
• Once seen, digital ads are remembered – outdoor digital signage delivers recall rates over 80%.
• Better recall translates to better brand lift: digital signage improves brand-awareness metrics by nearly 48%.
• And it’s not just “seen and forgotten” – dynamic signage drives real action: studies show many consumers are more likely to act (or purchase) after seeing a DOOH ad than after static signage.
For any business serious about building its brand — whether you’re selling real estate, retailing goods, or offering services — LED-based digital signage isn’t a “nice-to-have.” It should be a core part of your marketing strategy.